behind capsule 04:

“the conception of kouri is the result of a pivotal realization:

the only irreplicable thing we bring to world is the essence of ourselves

this (or some semblance of this ideology) carried the way i started creating.

as i began to realize my most fulfilling projects were those that i personalized the most, the degree to which i put myself into a design or a concept quickly became a determinant for how far i would take it.

in conversation with a friend, i learned about the word meraki, and i was once again reminded that there are no feelings foreign to humanity.

meraki  is an adjective of modern Greek origin that describes the investment of one’s being into one’s actions;

its like the piece fit right into the puzzle.

this capsule is inspired by a feeling.

the feeling of when you’re so invested in something that you lose track of time;

the feeling you have when you translate yourself through a new medium.

i locked in with the feeling and it brought me here.”

- kai

founder, creative director

KOURI