capsule 05: RELEASE
OFFICIAL CAMPAIGN SHORT
"let go, or get dragged"
in this visual allegory, a young woman's attachment leads her through a journey of grief.
behind capsule 05:
the idea for this capsule was planted when i came across a zen proverb of unconfirmed origin. it read:
“let go, or be dragged”
my drive to create capsules is typically inspired by concepts that may not be known by many, but can have the potential to trigger critical thought or a mindset shift towards one’s ideal state.
contrarily, this idea is quite simple, and i also believe it is generally agreed upon.
regardless of this, when i came across the quote, it was a refreshing medium to share a multi-contextual truth,
and in the same way such a concise mantra was able to resonate with me,
i set out to help it do so with others.
- kai
founder, creative director
KOURI